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Case study

Staffico SaaS product redesign

Background

Staffico is an enterprise SaaS product tailored to meet the unique needs of large recruitment agencies and medium to large-scale recruitment teams.

Staffico is an enterprise SaaS product tailored to meet the unique needs of large recruitment agencies and medium to large-scale recruitment teams.

Challenges

Initially, there are challenges due to the absence of a UX design process and a lack of user research, resulting in poor user acceptance of the first version. This necessitated a comprehensive redesign of the entire product, spanning user journeys, user flows, and page views.

Initially, there are challenges due to the absence of a UX design process and a lack of user research, resulting in poor user acceptance of the first version. This necessitated a comprehensive redesign of the entire product, spanning user journeys, user flows, and page views.

The main challenge was the initial negative user impression leading to reluctance in using the product. This hindered the use of methods like heat maps or usability testing, requiring a fresh start in user research.

The main challenge was the initial negative user impression leading to reluctance in using the product. This hindered the use of methods like heat maps or usability testing, requiring a fresh start in user research.

Overcoming another challenge involved navigating through newly developed features and connections, requiring a delicate equilibrium between making optimal decisions and extensive code rewriting.

Moreover, a significant portion of stakeholders and developers were attached to the current version's creation. Convincing them about the need for an immediate redesign after the recent product release was a notable challenge.

Moreover, a significant portion of stakeholders and developers were attached to the current version's creation. Convincing them about the need for an immediate redesign after the recent product release was a notable challenge.

Company

Bulpros (now Digitall)

Bulpros (now Digitall)

Duration

8 months

8 months

My role

User Research and Analysis
Information Architecture
UI, Usability testing

User Research and Analysis
Information Architecture
UI, Usability testing

Problem

The product had a cluttered interface, making it difficult for users to navigate and find essential features. The product's pre-configured workflows do not align with users' work processes and lack customization options, making it less engaging and user-friendly.

The product had a cluttered interface, making it difficult for users to navigate and find essential features. The product's pre-configured workflows do not align with users' work processes and lack customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.

The improved onboarding process resulted in a 35% increase in new user adoption rates.

The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.

The improved onboarding process resulted in a 35% increase in new user adoption rates.

The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

Project Goals

Enhance User Satisfaction

Through intuitive interfaces, process streamlining, and addressing identified pain points via user research, user satisfaction markedly improved

Through intuitive interfaces, process streamlining, and addressing identified pain points via user research, user satisfaction markedly improved

Optimize Conversion Rates

By thoughtfully orchestrating user flows and eliminating hindrances (such as intuitive Candidate profile creation and streamlined candidate progression tracking), overall product usage saw a notable rise.

By thoughtfully orchestrating user flows and eliminating hindrances (such as intuitive Candidate profile creation and streamlined candidate progression tracking), overall product usage saw a notable rise.

Elevate User Engagement

Heighten usability and accessibility contributed to increased user engagement

Heighten usability and accessibility contributed to increased user engagement

Mitigate User Errors

Clear, instructive feedback mechanisms were implemented, enabling users to accomplish tasks seamlessly, and reducing confusion and frustration.

Clear, instructive feedback mechanisms were implemented, enabling users to accomplish tasks seamlessly, and reducing confusion and frustration.

Outcome

1

Improving task flows, minimizing the number of steps required to complete actions, and providing clear feedback to users

2

Improved user satisfaction - more intuitive interfaces, streamlining processes, and addressing pain points identified through user research.

By carefully designing the user flow and removing obstacles (for instance easy Candidate profile creation, or a way of tracking and moving candidates through the project pipeline), we increase the overall product use.
Improved efficiency and productivity - by streamlining workflows, and automating some tasks, such as automatically assigning candidates to new statuses, or sending notification emails, we help users accomplish their goals more quickly and effectively.

3

Enhancing the visual design elements to create a visually appealing and cohesive user interface
We have increased user engagement by improving overall usability and accessibility

4

Reduced user errors and support requests by providing clear and helpful feedback, users can accomplish tasks without confusion or frustration

My Process

Competitive analysis

Identified opportunities

-> Mobile optimization

-> Integration ecosystem

-> Customization and branding

-> Advanced analytics

-> Automated interview scheduling

-> Customization for diverse workflows

-> Collaboration and communication

Stakeholder Interviews

I initiated one-on-one interviews with key stakeholders, including recruitment team managers, hiring managers, solution architect, and product managers. This allowed me to gain a comprehensive understanding of their work processes.architects

User interviews / Contextual inquiries

User Personas

Affinity mapping

We used a standard approach and grouped and clustered the information on a large wall in the office. Some POV statements based on the data received

POVs

HMWs

We would like to explore ways to streamline the hiring process and empower Recruiters to find the best candidates quickly and effectively

How might we optimize application flow?
HMW allow recruiters to track and manage candidates easily?
HMW make screening, filtering, and candidate prioritization better?
HMW optimize the conversion rate?

We would like to find ways to support inclusivity and ensure fair opportunities for all users.

HMW create an intuitive and clean design?
HMW meet accessibility standards such as WCAG?

Research insights

User Flows/ Task flows

One of the most important tasks flows optimization - Create Candidate Profile

Lo-Fi prototypes (paper)

Used paper prototypes to communicate my ideas with stakeholders

Wire flows

(Balsamiq)

Hi-Fi wireframes

(Illustrator)

Design Hand-off

Working closely with developers to create pages templates
Accessibility Guidelines: Share the accessibility requirements and guidelines

Iterative Development process

User testing on DEV environment and, based on the received feedback, necessary improvements are made

Outcome

Improved accessibility

-> Color contrast
-> Tables data with a proper heading and layout
-> Properly labeled input fields and buttons
-> Clear and concise content and plain language

Improved usability

-> Clear and intuitive design
-> Simple and clear error and system messages
(contextual and color-coded)
-> Simplified user flows
-> Error handling
-> Consistent and immediate feedback

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Case study

Staffico SaaS product redesign

Background

Staffico is an enterprise SaaS start-up product designed specifically to cater to the needs of large recruitment agencies as well as medium to large-scale recruitment teams.

My Role

User Research and Analysis
Information Architecture
UI, Usability testing

Duration

8 months

Challenges

Initially, there are challenges due to the absence of a UX design process and a lack of user research, resulting in poor user acceptance of the first version. This necessitated a comprehensive redesign of the entire product, spanning user journeys, user flows, and page views.

The main challenge was the initial negative user impression leading to reluctance in using the product. This hindered the use of methods like heat maps or usability testing, requiring a fresh start in user research.

Another hurdle was working with newly developed features and connections, needing a balance between optimal decisions and rewriting extensive code. Deciding what to keep and discard proved complex.

Moreover, a significant portion of stakeholders and developers were attached to the current version's creation. Convincing them about the need for an immediate redesign after the recent product release was a notable challenge.

Project Goals

Enhance User Satisfaction

Through intuitive interfaces, process streamlining, and addressing identified pain points via user research, user satisfaction markedly improved

Optimize Conversion Rates

By thoughtfully orchestrating user flows and eliminating hindrances (such as intuitive Candidate profile creation and streamlined candidate progression tracking), overall product usage saw a notable rise.

Elevate User Engagement

Heighten usability and accessibility contributed to increased user engagement

Mitigate User Errors

Clear, instructive feedback mechanisms were implemented, enabling users to accomplish tasks seamlessly, and reducing confusion and frustration.

Outcome

1 Improving task flows, minimizing the number of steps required to complete actions, and providing clear feedback to users


2 Improved user satisfaction - more intuitive interfaces, streamlining processes, and addressing pain points identified through user research.

By carefully designing the user flow and removing obstacles (for instance easy Candidate profile creation, or a way of tracking and moving candidates through the project pipeline), we increase the overall product use.
Improved efficiency and productivity - by streamlining workflows, and automating some tasks, such as automatically assigning candidates to new statuses, or sending notification emails, we help users accomplish their goals more quickly and effectively.

3 Enhancing the visual design elements to create a visually appealing and cohesive user interface
We have increased user engagement by improving overall usability and accessibility
Reduced user errors and support requests by providing clear and helpful feedback, users can accomplish tasks without confusion or frustration.


4 Actively involving users in the redesign process by gathering feedback, conducting user testing, and incorporating user insights and preferences

My Process

Understanding the problem

Stakeholder interviews

Competitive Analysis

User research (Interviews and contextual inquiries)

Survey

User Personas

Unpack and refine the research data

Affinity Mapping

Research findings

Idea Generation -> Impactful ideas

Organizing content, navigation patterns

User flows

Task flows

Information Architecture

Design decisions

Lo-Fi Wireframes (Balsamiq)

Early check with users

H-Fi Prototypes

Usability tests

Work with developers

Affinity Mapping

Research findings

Idea Generation -> Impactful ideas

Identified opportunities

-> Mobile Optimization

-> Integration Ecosystem

-> Customization and Branding

-> Advanced Analytics

-> Automated Interview Scheduling

-> Customization for Diverse Workflows

-> Collaboration and Communication

Competitive analysis

Stakeholder Interviews

I initiated one-on-one interviews with key stakeholders, including recruitment team managers, hiring managers, solution architect, and product managers. This allowed me to gain a comprehensive understanding of their work processes.architects


User interviews / Contextual inquiries

User Personas

Affinity mapping

We used a standard approach and grouped and clustered the information on a large wall in the office. Some POV statements based on the data received

Research insights

We would like to find ways to support inclusivity and ensure fair opportunities for all users.

HMW create an intuitive and clean design?
HMW meet accessibility standards such as WCAG?

We would like to explore ways to streamline the hiring process and empower Recruiters to find the best candidates quickly and effectively

How might we optimize application flow?
HMW allow recruiters to track and manage candidates easily?
HMW make screening, filtering, and candidate prioritization better?
HMW optimize the conversion rate?

User Flows/ Task flows

One of the most important tasks flows optimization - Create Candidate Profile

Lo-Fi prototypes (paper)

Used paper prototypes to communicate my ideas with stakeholders

Wire flows (Balsamiq)

Hi-Fi wireframes

Design Hand-off

Working closely with developers to create pages templates
Accessibility Guidelines: Share the accessibility requirements and guidelines

Iterative Development process

User testing on DEV environment and, based on the received feedback, necessary improvements are made

Outcome

Improved accessibility

-> Color contrast
-> Tables data with a proper heading and layout
-> Properly labeled input fields and buttons
-> Clear and concise content and plain language

Improved usability

-> Clear and intuitive design
-> Simple and clear error and system messages
(contextual and color-coded)
-> Simplified user flows
-> Error Handling
-> Consistent and immediate feedback

More projects

Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.

  • Staffico - SaaS product redesign

    UX/UI design, Information Architecture, Design System

    View case study

  • Casino back office redesign

    UX audit, UX design, Design System, Interaction Design

    View case study

  • Creative hardscape - website design and development

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    View website

  • A-Labinsider - an academic life science app redesign

    UX/UI design, IA, Data Visualization

    Coming soon

  • Philips - internal IT portal (ServiceNOW) redesign

    UX/UI design, IA, Interaction design

    Not allowed to show project information

More projects

Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.

Staffico - SaaS product redesign

UX/UI design, Information Architecture, Design System

View case study

A-Labinsider - an academic life science app redesign

UX/UI design, IA, Data Visualization

View case study

Casino back office redesign

UX audit, UX design, Design System, Interaction Design

View case study

Creative hardscape - website design and development

UX/UI design, CMS, Web development

View website

Philips - internal IT portal (ServiceNOW) redesign

UX/UI design, IA, Interaction design

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