Dedicated and dynamic User Experience Designer based in Sofia with more than a decade of design experience, including seven years devoted to digital transformation and product development as a UX/Product Designer. I have experience as a lead of a multi-functional team of designers and developers and as a mentor at Designlab (USA) and proven track records in various areas - e-commerce, start-ups, outsourcing projects for global companies, and the company's digital transformation projects. Drawing from my experience as a Product owner, I bring a unique perspective to my role. As a UX designer, I tackle intricate problems and strive to distill them into user-centric solutions.